The last few days, I've been bothered by a poster in an elevator. Finally, I just had to take a picture of it with my low resolution cell phone camera.
It's a bit blurry, but its text is shown in the caption. Here the apostrophe is curiously placed.
According to the wikipedia article on the apostrophe, "it has two main functions: it marks omissions, and it assists in marking the possessives of nouns and some pronouns."
The omission in the text is clearly the first part of the year 2009. So, it should read, "Shop the Fall '09 collections..." with the apostrophe placed at the place where the omitted text is omitted.
Like quite a few of my posts, this one resonates with thousands of places on the web, including a clever collection of limericks, a plea for correct usage, and even t-shirts.
And for those wondering about its use in one particularly tricky case, it's explained with plenty of examples on writing.com.
Thanks for reading.